Consumers Prefer Sites with Credit Card Processing

For any e-retailer the decision to accept credit cards – like any decision – has its plusses and minuses. But today’s consumer is also putting in their opinion, and trends show they are firmly behind plastic. More than 80% of all transactions made via the internet are made using credit cards. People say they like the speed and convenience cards allow, they like earning loyalty points for items like plane tickets and hotel vouchers, and they like the option of making a big purchase and spreading the payments out over a number of months. As such, is it really good business to ignore what your potential customers are telling you about credit card processing?

Comments